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CNBC Says "Mike South - South is the Nikki Finke of the porn industry. His blog, which is never short on opinion, is a must-read among industry insiders. His style is unique, but he is also a leading agent of change within the industry. There are few fence-sitters when it comes to opinions about South, but no one ignores him."

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A Reader Schools us On Alexa

Mr. South

There seems to be a lot of confusion about Alexa Ranks and what it means. Mr. Ross tried incorrectly to point out that he has more traffic than you do. Let me explain Alexa so that even people in porn can understand it:

Your Alexa Rank is simply a snapshot of where your site finishes in the world wide race for traffic. Google for example finishes first with an Alexa Rank of 1, Yahoo is fourth with a rank of 4, twitter is twelfth with an Alexa Rank of 12.

Now lets look at the porn “news” sites

Yours, mikesouth.com, is 73,570 Meaning that of all the websites in all the world Alex believes that there are 73,569 with more traffic than you

Gene Ross at adultfyi has 77.585
Lukeisback is 100,402
avn.com is 26,051
xbiz.com is 24,267
and KylieIreland.com who claims to have 500,000 views a month is 2,662,549

You clearly outrank Gene Ross, but you outrank him by more than you think. Gene requires and extra click to read every article and Alexa factors that in because a visitor spends more time and clicks more pages on his site than on yours. if you both had identical traffic adultfyi would rank significantly better than you, just because of that.

When you claimed that it is easy to “game” Alexa you are correct, if you look at xbiz.com and avn.com it is clear that their Alexa Ranks are artificially good, they don’t get that much more traffic than you and adultfyi.

Alexa is also good for initially validating claims, Kylie Ireland claims in the Public Service Ad that she did that she gets a half million views a month. Given her Alexa Rank there is no way that statement can possibly be true, or even anywhere near true.

When Cindi Loftus tries to sell her site, lukeisback.com, for 50K a look at her Alexa Rank says it probably isn’t worth that but it could be, that is when you ask to see the server logs, the ad revenue and any contractual commitments she has from advertisers.

Now let us take a look at www.gfy.com, with an Alexa Rank of 4,410. Does that sound too good to be true to you? It is and here is why. Alexa bases their rank largely on visits to a site by people who have Alexa installed on their browser, they figure that a certain percentage of all surfers have Alexa and from that they derive the rankings, if you don’t have the Alexa installed your visit doesn’t count much to Alexa. So what is gfy? it is an adult webmaster forum and almost all of the visitors are adult webmasters and they have Alexa installed on their browsers the result is they get a disproportionate amount of visitors that have Alexa.

It is relatively easy to make your Alexa Rank artificially good, I won’t tell how because that isn’t the point, What is not easy is making your rank artificially bad, as in the case of Ms Ireland, if she has half a million visitors a month there is no way she can make her Alexa Rank that bad.

All of of this taken into consideration you really do have very respectable traffic on mikesouth.com. Keep up the good work my friend.