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CNBC Says "Mike South - South is the Nikki Finke of the porn industry. His blog, which is never short on opinion, is a must-read among industry insiders. His style is unique, but he is also a leading agent of change within the industry. There are few fence-sitters when it comes to opinions about South, but no one ignores him."

Mike South Filmography

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Anatomy of a Porn Industry Release Party

I’ve been to exactly two porn industry parties in my short porno career as I continue my bi-polar money grab jumping back and forth between mainstream and adult. Both of these porn parties were billed as “movie release parties”, but I don’t remember anyone in attendance ever giving a flying fuck about who or what was being released. There weren’t any retailers invited, and the few fans that showed up at the door got berated as “fan boys” and were treated with less enthusiasm than a Kurt Lockwood keynote address at a Valtrex convention.

Outside of a bunch of industry insiders just hanging out and having a good time, the only people who truly benefited from these parties were the sleazy promoters/club owners who charged 30 bucks a head to get in for the opportunity to stand in line at the bar for another 20 minutes and buy a $7 dollar bottle of Heineken.

At least with mainstream industry parties, you have Entertainment Tonight type correspondents documenting the event for television, as well as a mountain of international photographers shooting images that get published all around the world. No one who attends a porno release party ever buys a copy of the movie, and beyond the truly fantastic Gia Jordan snapping some shots, the adult press corps is limited to 1 or 2 fat guys with backwards baseball hats hoping to get a flash of a tit to post on their blogs.

In the end, I think the whole release party thing is about “playing Hollywood” and feeling important rather than gaining any kind of significant promotional value. Yet week after week the party press releases and invites keep flying around town promoting these events while the only people making any money on these things are outside the industry.